e-Marketing Class References
Professional Resources:
MarketingSherpa researches what works in marketing via exclusive Case Studies, surveys, results data analysis and lab tests. Then we publish what we learn so our community of marketers and weekly readers can improve their results and train their teams. The Economist, Harvard Business School’s Working Knowledge Site, and Entrepreneur.com have all praised MarketingSherpa.
MarketingExperiments is an online laboratory with a simple (but not easy) five-word mission statement: To discover what really works. We engage in Research, Publishing, and Education—and we test every conceivable marketing method on the Internet. Subscribe to a free newsletter and find a wealth of up to date information on different aspects of electronic marketing
Tools:
Survey Management and Leads Generation
Easy and Powerful tool for online surveys, market research, & web forms
Email Campaign Management
Landing Page Management
E-marketing in general
Jump Start Your Marketing Brain: Scientific Advice & Practical Ideas, by Doug Hall
Marketing Sherpa wisdom series
An Introduction to Digital Media, by Tony Feldman
E-mail
Marketing Sherpa Free Email Marketing Resources
Marketing Sherpa Email Marketing Benchmark Guide
Total E-mail Marketing, by Dave Chaffey
Landing page optimization and web design
Marketing Sherpa Landing Page Optimization Guide
Marketing Sherpa Free Landing Pages, Ecommerce & Web Design Resources
Don’t make me think, a common sense approach to web usability, by Steve Krug
Organic search/Site optimization
Don’t make me think, a common sense approach to web usability, by Steve Krug
Marketing Sherpa Search Marketing - SEM & SEO Resources
Search Engine Optimization: An Hour a Day, by Jennifer Grappone and Gradive Couzin
Writing for online
Net Words: Creating High-Impact Online Copy, by Nick Usborne
John Caples' “Trusted Advertising methods” and David Ogivy’ “Ogilvy on Advertising”
Waiting for your cat to bark? by Bryan and Jeffrey Eisenberg
Business Analytics
Competing on Analytics: The New Science of Winning, by Thomas Davenport and Jeanne Harris
Web analytics and campaign analysis
Drilling Down Handbook: Turning Customer Data into Profits
Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business, by Eric Peterson
Omniture Recourses
Web Trends Recourses
Google Analytics
Business to Business
Business-to-Business Marketing Resources
E-Commerce
Marketing Sherpa Ecommerce Benchmark Guide
Marketing Sherpa Annual Study Presentation: Ecommerce Benchmark Guide 2007 Audio file, transcript plus PDF presentation.
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