Web Analytics Basic

Understand what works on your web site for different visitor groups

Learn 9 important topics to grow your transactions on your web site using web analytics:

  • Understand visitor behavior data you will be examining in the analytical tool
  • Understand major terms and their use
  • Three major methods of collecting web site visitor behavior data: log files, java scripts and cookies
  • Perform basic visitor activity analysis including path and funnel analysis
  • How segment and analyze visitors coming from different online campaigns and referral sources
  • How to use visual navigation analysis to improve visitor experience and grow transactions
  • Addressing visitor privacy
  • Identify and analyze Key Performance Indicators unique to your business
  • Understand what to look for when selecting web analytics tool

5 high quality audio-visual modules (approx. 1 hour total):

  • Web Analytics Fundamentals
  • Visitor Segmentation and Campaign Analysis
  • Key Performance Indicators
  • Selecting Web Analytics tool
  • Web Analytics and campaign tracking with free Google Analytics

Practical focused instructions
We design our courses to equip you with knowledge to immediately grow your business.  The class gives you well rounded knowledge synthesized from many well respected sources including our practice. To see how it works click here for a FREE e-Marketing Intorduction Class ...

Free printable notes
Besides 15 days access to high quality presentations you will receive a free access to printable slides with notes.  There is a space to record your observations and thoughts on how to apply this knowledge to execute your campaigns.

Your estimated investment in the Web Analytics Basic class is $65.00 and from 1 to 1.5 hours of your time.

Our guarantee
If you are not completely satisfied, please let us know before your enrollment ends and we will gladly refund your payment.

The Web Analytics Basic class becomes available for on-demand enrollment starting July 2009.  To deliver you a quality learning experience we limit class continuous enrollment to 200 people. Reserve your seat now risk-free without obligations (we do not ask for credit card information).

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[+] About the class instructor: "Mykola is an excellent, professional and I was very pleased to have him on my team this summer. We tripled enrollments in my online classes using Mykola’s expertise on electronic marketing tools in general and email in particular. He also helped me to excell my media-intensive online classes achieving 98% positive feedback from my students."
(Dr. Steffen Schmidt, University Professor,
Iowa State University)

Thank you! We wish you success,

e-marketing class log icone-MarketingClass.com team
Practical Knowledge to Grow Your Business

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